use insights to generate value by making data driven decisions
Every shopper has thier own unique expectations for quality and style. These expectations cluster around consumer segments.
By understanding the different needs of the various consumer types you can ensure you are positioning your brands to win customers' minds.
Every time a customer makes a purchase in Shopper Mogul it's to achieve a specific shopper mission.
Understanding what's drving a purchase can help teams to identify whether they are distributing their products in the right pack sizes and at the right price.
Brand perception surveys are generated based on the experience of thousands of shoppers every week.
The data accumulated can help you to understand the unique challenges that are affecting the customers' perception of your brands.
Use the brand funnel to identify where in the purchase decision cycle you are losing potential customers.
Identify where action must be taken to move a brand into the mainstream or grow a niche brand.
Understand the different categories that you can compete in. Get insights into which consumers and retailers fit with the categories you choose to compete in. Learn what impact the elasticity in the market has on your ability to build and defend monopolies.
With access to comprehensive insights reports, players can use the data to fully understand the unique probelms affecting thier brands
Visit your virtual office and issue managment orders. Players are allocated to one of 5 role, CEO, Marketing, Pricing Sales And Finacial Director
Explorer the Shopper Mogul universere, intercept shoppers and track performance against the competition in the Shopper Mogul stock market