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Shoppper Mogul at Warrick Business School

Managed Events

Experience Marketing Strategy

Every gaming session in the Shopper Mogul simulator is unique, but because the tool is designed to support capability improvement programs, our managed expereinces follow narrative flows that allow us to deliver course material that dovetails with the players' in-game experiences allowing them to draw real world insights from the session.  This is a standard time line for a typical session.

BOOK A SESSION AT YOUR ORGANISATION

Introductions

A warm welcome to the Shopper Mogul Experience
A tour of the game universe
The psychology of game theory in commercial marketing
Allocate company roles

Assessing the landscape

Players work in thier teams to assess the landscape and their unique starting position, They must identifiy the challenges facing their brands and identify the opportunities in each category.
Performance Review

Present Strategy

The teams must decide on the strategic approach they want to take and present a high level overview to the investors
Presentation material on how to choose a strategy
Team Updates

Insight Generation

Players drill down on the reports that are available to help them in thier roles.
Insights and related course material based on:
*    Shopper Missions
*    Consumers Types
*    Retailer Distribution


Performance Review

Brand Building

Having taken insights on the challenges facing thier brands the companies usually start by focusing on building brands that have the style and quality to succeed and grow in their category
Course material related to:

*    The Brand Pyramid

*    Consumer Adoption


Team Update


Strategic Pricing

Having positioned the brand portfolio, the teams will generally now focus on ensuring that they have the right pack price ratio to attact potential customers
Course material on:
*    Pricing Innovation

*    Customer Planning


Team update and Performance Review

Distribution

Once a company has the branded, packaged products ready to sell the sales director needs to start managing distribution by bidding for shelf space with the retailers
Course Material
*    Relating to the psychology of price wars

*    Retailer distribution theory


Performance Reviews

Executing With Excelence

A look at the tooling and skills that can help you apply the learnings from the Shopper Mogul sessions and apply them in the real world
Real world insights and decision making tools
The importance of good KPI's

Wrap Up and Awards

Each team presents back to thier investors on what the intial strategy was, how succesfully they implemented, what challenges they encountered, how they overcame them and what they propose the next steps for the company should be
Inestors choose how to allocate awards to the teams and explain the different ways you can judge success